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Join Priti Jhingran of Genesis Research and Tijana Ignjatovic of Market Access Transformation (MAT) for their webinar ‘Accelerating the Generation of Payer Insights and Evidence Across the Product Lifecycle to Achieve Optimal Access‘ at 11am ET, 20 October, 2022.

In an evolving healthcare environment with constant economic pressures, there is an increasing need to generate robust and actionable payer insights, beginning in the early stages of development and continuing to post-launch. Actionable payer insights facilitate an informed approach to evidence generation that will be meaningful to the payer, HTA, and medical decision-makers.

This webinar, promoted and hosted by, will describe opportunities for using agile platforms and fit-for-purpose engagement models that can drive an iterative approach to obtaining payer insights and developing impactful evidence generation strategies.

Registrations for the live webinar have now closed, but if you would like to access the recording, please email


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