Genesis Research Group attended ISPOR 2026 in Philadelphia from 18-20 May and contributed multiple items of thought leadership, including an HEOR Theater ‘Navigating Strategies for Comparative Effectiveness from Trials to Real-world Evidence’, six accepted Genesis Research Group posters, and a number of client presentations.
Genesis were at Booth 725 and they warmly invited colleagues to attend their drinks reception from 5-6pm on Monday 18 May, to try EVID AI’s latest enhancements (their AI-powered, literature-based evidence platform), and to pick up one of their bespoke figurines.

HEOR THEATER
Navigating Strategies for Comparative Effectiveness from Trials to Real-world Evidence
How do you choose the right approach and timing to generate comparative effectiveness evidence? How do you assess an evidence base and translate it into an approach that aligns with the decision context? This session focused on when network meta-analysis (NMA), matching-adjusted indirect treatment comparisons (MAIC), and external control arm (ECA) studies are most defensible and the scrutiny they are likely to face.
Taking place from 3:15 – 3:45pm, Tuesday 19 May, the presentation was delivered by Priti Jhingran, Craig Parzynski, and Allie Sosinsky of Genesis Research Group. The recording and slides will be available on this site shortly.