Samara Ferguson is Vice President and Head of HEOR at Genesis Research Group, bringing nearly three decades of pharmaceutical-industry and consulting experience. Her work spans HEOR, market access, value demonstration, and evidence strategy across Europe, the United States, and the Asia-Pacific region. Throughout her career, Samara has supported evidence and market access strategies across the product lifecycle, from early clinical development through post-launch value demonstration, helping organizations align evidence generation with evolving business and access needs.
