Priti Jhingran is Vice President and Head of HEOR Strategy & Partnerships at Genesis Research Group, bringing more than 30 years of pharmaceutical-industry experience to her role. Prior to joining Genesis, Priti spent nearly two decades at the Pharmaceutical Research and Manufacturers of America (PhRMA), where she held leadership roles in health economics and outcomes research. Her expertise spans HEOR, evidence strategy, health policy, outcomes research, reimbursement, health technology assessment, and payer strategy. Priti has contributed extensively to the field through peer-reviewed publications, industry presentations, and strategic initiatives focused on evidence and value.
