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Tim Wright Updates ISPOR Europe MFN Pricing Presentation in New Interview

By December 11, 2025No Comments

Tim Wright and MFN


Most-favored nation pricing: More Fun to Navigate – an update!

At ISPOR Europe in Glasgow, there were literal queues around the block for Tim Wright’s HEOR Theater presentation ‘MFN Pricing: More Fun to Navigate – A European Roadmap to Success.’

Due to its popularity and the ever-changing nature of most-favored nation pricing, we’ve worked with The Evidence Base to review and update the presentation in the light of recent developments.

In the new interview, Tim provides an outline of:

  • His original presentation
  • The GENEROUS Model in relation to MFN
  • How MFN and the IRA differ—and where they intersect?
  • Advice and practical steps to prepare for most-favored nation activities

To access this timely online resource, visit The Evidence Base.

If you have questions or would like a meeting to discuss the topic, you can contact Tim via solutions@genesisrg.com.

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